Privacy Policy

Last Updated: March 2026

MorningEdge ("we," "us," or "our") operates the website morningedge.io (the "Site"). This Privacy Policy explains how we collect, use, and protect your information when you visit the Site.

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

  • Name
  • Email address
  • Password (stored in hashed form)

1.2 Automatically Collected Information

When you visit the Site, we automatically collect certain information through cookies and similar technologies:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website
  • Device type (desktop, mobile, tablet)

1.3 Contact Form Submissions

If you use our support contact form, we collect the name, email, subject, and message content you provide.

2. Cookies & Tracking Technologies

We use the following cookies and tracking technologies on the Site:

Cookie / TechnologyProviderPurposeDuration
SSESS* Drupal (first-party) Session cookie — maintains your logged-in state and preferences. Essential for account functionality. Session (expires when browser closes) or 23 days
_ga Google Analytics 4 Distinguishes unique users by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for site analytics. 2 years
_ga_ZJ62TF74X5 Google Analytics 4 Maintains session state for our specific GA4 property. 2 years
_gid Google Analytics 4 Distinguishes unique users for a 24-hour window. Used to throttle request rate. 24 hours
_gat_* Google Analytics 4 Throttles request rate to Google Analytics to limit data collection on high-traffic sites. 1 minute

2.1 Google Tag Manager

We use Google Tag Manager (Container ID: GTM-KMGCJGFR) to manage and deploy marketing and analytics tags on the Site. GTM itself does not collect personal data, but it facilitates the loading of other tags (such as Google Analytics) that do.

2.2 Google Analytics 4

We use Google Analytics 4 (Measurement ID: G-ZJ62TF74X5) to understand how visitors interact with the Site. GA4 collects data including pages visited, session duration, traffic sources, geographic location (country/city level), and device information. This data is used to improve the Site and understand audience behavior.

Google Analytics uses cookies to identify unique visitors without personally identifying them. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Google's privacy policy is available at policies.google.com/privacy.

3. Content Protection

3.1 Watermarking

To protect our proprietary content, we use a digital watermarking system on content pages. For authenticated users, a semi-transparent text overlay is applied to content areas. This overlay contains a unique, non-reversible fingerprint derived from your account information. The fingerprint cannot be used to reconstruct your email address or other personal details — it serves solely to identify the source of unauthorized content redistribution.

3.2 NDA Tracking

If you sign a Non-Disclosure Agreement to access premium research content, we store a record of your signature, the date signed, and the document version. This is necessary for contract enforcement.

4. How We Use Your Information

We use collected information to:

  • Provide and maintain the Site
  • Manage your account and authentication
  • Respond to support requests
  • Analyze site usage and improve the user experience
  • Protect our intellectual property and enforce our Terms of Use
  • Send service-related communications (e.g., account verification, NDA status)

We do not sell your personal information to third parties.

5. Data Sharing

We may share your information with:

  • Google — via Google Analytics and Google Tag Manager, for site analytics purposes (see Section 2)
  • SignWell — for processing NDA electronic signatures
  • Upsun (Platform.sh) — our hosting provider, which processes data as part of delivering the Site
  • Law enforcement — if required by law, subpoena, or court order

6. Data Retention

  • Account data: Retained as long as your account is active. You may request deletion by contacting us.
  • Analytics data: Google Analytics retains data for 14 months by default.
  • Session cookies: Expire when you close your browser or after 23 days of inactivity.
  • Contact form submissions: Retained for 12 months to support customer service follow-up.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Withdraw consent for cookie-based tracking

To exercise any of these rights, please contact us through the form on our Support page.

8. Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are set
  • Delete individual or all cookies
  • Block third-party cookies
  • Block all cookies from specific sites

Please note that disabling essential cookies (such as the Drupal session cookie) will prevent you from logging in to the Site.

9. Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • HTTPS encryption for all data in transit
  • Hashed password storage
  • Role-based access controls
  • Regular security updates

10. Children's Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

12. Contact

If you have questions about this Privacy Policy, please contact us through our Support page.